A better way to help people buy cars
Updated: Oct 23, 2020
At 26, Yossi Levi has spent half his life in auto sales. Jake Levin, also 26, helped launch Philadelphia’s goPuff, the app-based home-delivery service for snacks and other convenience store items currently operating in at least 31 states.
Then came the idea that buying a used car should be as easy as purchasing a pint of Ben & Jerry’s from goPuff.
So the friends-since-childhood founded Gettacar, an online used car-buying platform, joining a growing field of start-ups that see business potential in eliminating the misery that consumers often describe about car shopping at traditional dealerships.
“It’s much easier and it saves a lot of time, and if done right it can be frictionless,” Levi said of buying a car online — more commonly a marketplace for clothing, health and beauty products, and home goods.
A graduate of Temple University’s Fox School of Business, Levi was president of his family’s used-car business in Northeast Philadelphia, Danis Auto, one of the biggest independent automobile dealers in the city. About a year and a half ago, he came to a conclusion while sitting in the showroom.
“There has to be a better way to help people buy cars. It’s so inefficient. It’s antiquated," he recalled. "What if we create a frictionless way, completely online, to help people save time and in a direct-to-consumer model, allow people to buy a car?”
He reached out to Levin, who majored in marketing and finance at Lehigh University and, during that time, “I loved the idea of marketing and being able to portray a message to people and get them to get excited about something.”
Even before he graduated, Levin went to work to help gin up enthusiasm for goPuff, which was in its infancy, cofounded by a friend from high school, Yakir Gola. By the time Levin left in November 2017, goPuff was serving more than 25 markets.
“It was a crazy ride,” Levin said.
And then came Levi with another enticing one, Gettacar. From a headquarters in Bensalem, they launched the company last August, entering a space not entirely their own.
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